Rolf Wilkinson Design

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Hamsa Inc.

Helping a seed level startup develop its Product vision.

ux design
Product research
Brand Strategy
$3,120,023,972 USD assets tokenized
$17.2M VC Series A funding in December 2022
5.7M Seed funding July 2020

Project Overview

  • Initial Collaboration and Seed Funding
    ‍Engaged with CEO Adam Zbar during the early stages of the COVID-19 pandemic, contributing to vital presentations and branding efforts, leading to $5.7M in seed funding in July 2020.
  • Design Leadership Pre-Series A
    ‍    Led the UX design for a B2B payment network and a blockchain tokenization management platform, key to setting the stage for Hamsa's Series A funding.
  • Series A Funding Success
    ‍    Played a critical role in positioning Hamsa for $17.2M in Series A funding in December 2022 through these design initiatives.
  • Impact on Asset Tokenization
    ‍Contributed to the tokenization of $3,120,023,972 USD in assets, showcasing the effectiveness and scalability of the project.

Design Leadership and Visual Identity Creation

  • Strategic Research Project
    Conducted a comprehensive international research project, interviewing business owners across the US, Europe, and China to gather insights for the payment product's UX design.

Data from interviews was organized and translated across continents and languages, in such a way as to inform subsequent decision-making by the team

  • Brand Strategy, Visual Identity, Design System
    Worked with the CMO to translate a brand strategy into a full-fledged visual identity, executed in all subsequent interfaces to the level of a deep design system covering all possible interface elements.
Zoomed view of design system

A deep design system was maintained to enable rapid prototyping and product development

  • UX Design for B2B Payment Network
    Led the UX design for the payment network, incorporating features for local collections, disbursements, and online payments in over 25 countries.

HamsaPay, a BtoB payment service connecting wholesalers in China with retailers in the US and Europe.The
first of many products in this fast moving startup

  • Tokenization Platform Interface Design
    ‍    Developed the interface for a groundbreaking blockchain tokenization management platform, initially focusing on the Brazilian market.

Asset Tokenization DeFi Market in Brazil
At the forefront of the movement to tokenization in Finance

DeFi Market Lender dashboard

Project Results

  • Facilitating Series A Funding Achievement
    ‍    The UX designs, deeply rooted in the brand strategy, were vital in showcasing Hamsa's innovative capabilities and potential, leading to the successful closure of the Series A funding round.
  • Adapting to Market Dynamics
    ‍    Demonstrated adaptability and vision in guiding Hamsa's strategic shift towards blockchain and tokenization, pivotal in an evolving financial sector.
  • Shaping the Future of Financial Technology
    ‍    Demonstrated adaptability and vision in guiding Hamsa's strategic shift towards blockchain and tokenization, pivotal in an evolving financial sector.

Next Project

Evolving a language learning app by bringing a deeper expression of its own method to the user experience. 
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