Rolf Wilkinson Design

MOG Marketing

Marketing-related design & production work for MOG and MOG Music Network. This includes all non-UI design work concerned with communicating what MOG is to the world. Unfortunately many projects - including a fun series of infographics and presentation materials - are still under NDA. Below are a few highlights (not under NDA) that were produced for the Marketing, Public Relations, Business Development and Sales teams.

Art Direction, User Interface Design, Web Design

2012
MOG iOS Applications

User interface design and production for MOG's iPad and iPhone apps. MOG is a cloud-based music streaming service based in Berkeley, CA.

Creative Direction, User Interface Design

2012
MOG Android Application

User interface design and production for MOG's Android apps. MOG is a cloud-based music streaming service based in Berkeley, CA.

Creative Direction, User Interface Design

2012
MOG for TV

User interface design and production for MOG's TV apps. MOG is a cloud-based music streaming service based in Berkeley, CA.

Art Direction, Interaction Design, User Interface Design

2012
LaDiDa UI Explorations

LaDiDa is a mobile app that takes your singing, and automatically adds musical accompaniment. The project was to show how the initial experiences could be simplified, and how the visual direction could be evolved from it's current design.

This was a short project to drive the product design with visual exploration.
We evolved towards a flat, spare direction that combined clarity, simplicity and fun.

Creative Direction, Interaction Design, User Interface Design

2012
Photoworks Identity, Signage, Print, Web

Challenge
In 2005, this store-fronted photo development lab in San Francisco's Castro district wanted a fresh update on their brand identity, as they went into offering online services. Photo developing was becoming a premium niche service, with a radically changing business model. Photoworks needed to look interesting, efficient, and artsy. It also needed to suggest that they were both forward thinking with new digital technologies, while firmly rooted in the dying analog/film world of the past.

Solution
After working through a few possible directions with the client, the direction that most resonated, was essentially to take inspiration from old camera manuals and photo-developing packaging, and from early imagery associated with camera advertising, to create something that was both fun, current, but a play on the past. An emphasis on contrasting stark black and white elements with strongly saturated color helps speak of a business that has a non-exclusive focus on Black and White film services.

Branding, Creative Direction, Graphic Design

2012
Smithsonian Museum Kiosks

Design work on interactive kiosks for two Smithsonian Museums.

Art Direction, Graphic Design, Storyboarding

2012
CAMP 510

CAMP 510 is a kids' day camp in Oakland, California focused on creativity and creation. We worked closely with the organizers to create a brand identity package and launch campaign that represented the whimsical, youthful, playful nature of the camp while still providing parents with a clear, professional platform to research and register. After many iterations, the brand identity package returned to the concept of hand-drawn 3D letters that everyone used to make in grade school. Other design work included a full marketing campaign for web and print, website with integrated eCommerce and blogging plaform, apparel, iron-ons, and posters.

Branding, Graphic Design, Web Design

2012
Tin Cup Serenade Promotion

Fun pro-bono projects for Tin Cup Serenade, a musical performance group based in Oakland, CA.

Art Direction, Graphic Design, Illustration

2012
Logos

I've been a part of many identity projects. Here are a few icons and logos that came out of those projects.

Art Direction, Creative Direction, Icon Design

2012
Random Fun Projects

This is a collection of some of the short fun projects I like to tinker with while on longer UI projects.

Graphic Design, Print Design, Typography

2012
The Flip

I was contracted as design lead on the redesign of the desktop software used for organizing and sharing video created by The Flip Video cameras. These were a series of tapeless camcorders for digital video created by Pure Digital Technologies, a company bought by Cisco Systems in March 2009. Production of the line of Flip video cameras ran between 2006 until it retired in April 2011.

Game Design, User Interface Design, Web Design

2012